H&R Block has always been an ‘everyday people first’ company, so after a few years of veering off course, they came to Deutsch LA, where we decided to completely revamp things with the introduction of ‘Block Has Your Back,’ a look into the everyday world of tax season absurdities and the creation of Lisa, their all-knowing, all-caring, tax-loving brand ambassador. Even Stephen Colbert and Jeff Goldblum got in on the fun, a great way to end an inaugural campaign season.
This one was fast and arduous, but it’s totally worth it when you have folks like Marcus Cross, John Baker, Devin Altman, Logan Kornhauser and Baroosh “Tha Killa” Qasim at your side. I love you, ya filthy animals.
Agency: Deutsch LA
Director: Jonathan Krisel