Pancakes, People and Advertising: The New Recipe A new recipe means tough conversations, tougher choices, raw introspection and redefining not only what we know to be true but to be right. It means evolving how we operate and creating a space to listen and engage all levels of people. I love to cook. But when I took up baking, I learned a hard lesson about what it means to be a creative leader in this day and age. This is a short essay based on a presentation given at the 2019 One Club Creative Leaders Retreat. Read the full piece here.