"The stories I tell in my work always tend to come back to something based on my life. And I have to do it that way, because if I didn't no one would ever believe that a life like this could happen for a girl like me.”
You can’t fake fresh.
Take one random thought. Combine it with a global, intersectional perspective, a multi-dimensional work history and a love for culture and watch that one thought develop into something that can inspire and influence. This is where you will find Shannon.
Labeled a 'Next Gen CEO' by Refinery 29, Shannon Washington has built her career based on a solid reputation, visionary insight and an obsession with culture. In her 10+ year journey as a professional creative, Shannon has crafted integrated, brand and consumer experiences for a variety of industries, from finance to beauty, culminating with over 10 awards from organizations such as the One Club/One Show, The Effies, ADCOLOR, and The Emmys.
Currently Shannon can be found looking for her water bottle and the correct conference room at Media Arts Lab where she is a freelance Creative Director. Prior to MAL, Shannon held down office space at Deutsch LA, where she was a SVP, Group Creative Director, focusing on H&R Block. Prior to Deutsch, Shannon crafted magic for CoverGirl, Chase, the American Institute of Architects, Pantene, Intel, Pandora, Maybelline and more at Droga 5, INVNT, Grey NY and Beauty @ Gotham/McCann.
In her spare time, Shannon works to fuse her many passions into action and service. Starting with her co-founding The Vanguard, the young auxiliary group of the Museum of the African Diaspora in San Francisco in 2006, she's now moved on to larger, more personal platforms. Since 2009 she has published, designed and contributed to PARLOUR, a global digital travel-lifestyle destination for women of color. As a huge advocate of mentorship, she also has served as a mentor with New Inc, a cultural and entrepreneur incubator program. There she lends her expertise in pitching and presentation development, creative strategy and planning.
In her spare time, Shannon is actively adding to the discourse around the importance and power of women in advertising through paneling and public conversations.
Recent Juries & Leadership Works Include…
2019 / Juror / PDN Photo Annual
2019 / Integrated Jury / D&AD
2019 / Mentor + Speaker / One Club Creative Leader’s Retreat
2018 / Branded Entertainment Jury / The One Show