client: Pantene North America
duties: Creative Direction, Art Direction
Since revamping their black hair care collections, Truly Natural and Truly Relaxed, Pantene has charted a steady course to reintroduce themselves to this important segment. To do this, they enlisted the help of celebrity hair stylist Kim Kimble and my team to create a set of hair tutorials.
With these videos, featuring Kim Kimble, we played off of our basic self-styling videos and created four sets of "styling remixes" designed to give our consumer easy, attainable looks that champion not only Pantene's styling products but Kim's expertise as the brand's lead stylist.
director: Duffy Higgins